Running your usher.

This guide follows the six steps across the top of your console — Start · Voice · Offers · Look · Connect · Share — in that order, one section each. Read Before you start first; it is short and it explains the three things everything else assumes.

Before you start

What an usher is, and is not

An usher is a page on your own address that asks a visitor what they came for and points them at the one thing most likely to help — in your voice, from your own list of offers. Underneath the conversation is the list itself, so a visitor who already knows what they want can just take it.

Three rules hold the whole thing up:

1. It can only ever send someone to something on your list. It cannot invent a link, a price, a guarantee or a service. If nothing on your list fits, it says so.
2. It speaks from what you wrote. Your name, your phrases, your limits, your offers. Change those and it changes.
3. It is not a chatbot you leave to run. It is a front desk. The point of the console is to read what people asked and answer it better next week than this week.

Your link is your key

The link you were sent opens this console. It works for thirty days and it grants the right to edit — so send it to nobody. If someone else needs in, the Connect step has a Your team panel that gives them their own.

Save is live

There is nothing to publish. Save changes writes to your page immediately. After a save, the console shows See it now →; use that link to look, because the ordinary address can take up to a minute to catch up.

Why it is built this way

Every link-in-bio product leaks your authority to their domain, holds your list on their server, takes a cut of revenue you generated, makes leaving deliberately hard, and builds for creators rather than for a business that comes to people's houses. Usher is built as the answer to each of those: your own domain, server-rendered and indexable · your leads go straight to your CRM and we keep no copy · no fee on anything · five export files in one click, including the settings to rebuild elsewhere · blocks a trade actually needs — a postcode check, open-or-closed, a licence. And the one that matters most, written down at useusher.com/terms: your conversations are never used to train a model. Not ours, not anyone's.

1 · Start

Start from a link

Paste your Linktree, your bio link or your website and press Read the page. It reads the page, works out what kind of page it is (a list of links, a homepage, a services page, or a page about one thing), and fills this whole console in for you to check.

• Every offer link it produces was actually on the page you gave it. It cannot make one up; anything it was unsure about is listed under Worth checking.
• It proposes a layout with the draft — six or more offers starts you on Desk, a page that reads like a trade starts you on Desk, otherwise Column — and says why. Change it under Look.
• If it read the page as the wrong kind, change the kind and press Read it again; it changes what it looks for.
• Nothing is published. It fills the fields. You press Save.

Or start from a file

A settings file exported from another usher (see Take everything with you under Share), or one we sent you. It fills the same fields. Anything in the file the console does not recognise is named, not silently dropped. If you already have an address, the file cannot change it.

Your usher address

A short name — lowercase letters, numbers and dashes. It becomes useusher.com/u/your-name. It is set once. Your business name beside it is what appears in the browser tab.

2 · Voice

Voice

The words on the page

Short pieces of your own copy that sit around the conversation.

• Buttons under the greeting — up to three. They are the first thing most visitors touch, so make them the three things people actually come for. Each has a label, an optional smaller line, and what pressing it says (leave blank to send the label itself). Leave them all empty and the visitor just types.
• Examples under the box — the "Try: …" line under the message box. Real examples beat an instruction.
• Button wording when someone asks to be emailed, and the consent line beside the tick box. The consent line is the permission you are asking for, so say what you will actually send.
• What happens when a person takes over — shown when the usher hands off to you.

Changing register

Your usher can shift how it sounds when the moment calls for it. There is one register today, blunt: warmth comes off, sentences get shorter, and the page picks up your blunt accent colour. Write when it should go blunt, in your own words — "They've stopped believing the pitch and are being sold to" — and leave it blank if you never want it to. It stays blunt until the conversation moves on.

What your usher is told

The exact instructions your usher reads before every reply, assembled from everything on this step and from your offers. Not a summary — the text itself. Three counts sit above it: what it can recommend, what is on the page but not recommendable, and what is hidden by its dates.

Only a link can be recommended. A question, an open/closed sign or a proof block has nowhere to send anyone, so your usher is told they exist and is never given an id for one — which is what stops it offering to send someone to your insurance certificate.

3 · Offers

Everything your usher is allowed to send people to. It can only ever recommend from this list.

Every card

What kind of block it is

The dropdown beside the name. Four kinds:

Your usher can mention the last three in conversation ("there's a postcode checker just below") but never recommends one as a link.

When it runs, and what it shows (the disclosure)

• Starts / Ends — in your own time; stored as an exact moment so a visitor anywhere sees it open and close when you meant. Before Starts and from Ends, the offer is gone from the page and from what your usher knows — it will not recommend something that has finished.
• Show a video, calendar or form — pick the service and give the id. We store which service and the id, never an embed code; that is what stops a pasted snippet becoming a script on your page. YouTube, Vimeo, Loom, Spotify, Calendly, Google Calendar, Google Maps, Google Forms, Typeform.
• Helping it choose this one — who it suits and words that should jump straight here, one per line, in the words a customer would type. The visitor never sees these. Kind of thing it is is a category for your own sorting.

Ids are frozen. The id under each card is what past conversations and CRM tags refer to. It is derived from the name the first time and never changes after.

4 · Look

Look

Your colours and type. Leave a field blank to keep whatever is already set — your record holds around fifty tokens and this panel shows the nine that matter. The live preview below the fields is your actual page stylesheet with your values in it; if a value cannot be used it says so above the preview rather than silently ignoring it.

• Theme, corner radius, six colours (paired pickers — the hex is what is saved), body and display fonts, and a Google Fonts link.
• Images — avatar, logo, favicon, share image. Paste a URL or press Upload a file; either way it becomes a link in the box and behaves the same from there. The share image is what iMessage, Slack and LinkedIn show when your link is pasted.

Surface

• Mode — Offers and chat (every offer on the page, the conversation above it) or Chat only. Most businesses want both.
• Page layout — four rooms, drawn. Pick by looking: the preview below shows the one you choose.
• Column — one scrolling page: conversation, then offers.
• Desk — offers stand beside the conversation. Best once there are a lot of them.
• Foyer — opens like a homepage; the conversation takes over when someone types.
• Card — for dropping into a page you already have. No header, no footer.
• Chat-only ushers are always Column; the other three grey out and say so.
• Line above the offers — "Or go straight to what you came for."

5 · Connect

Your analytics

Google Analytics 4, Tag Manager, Matomo or Meta Pixel — pick the vendor, give the container id. There is no box to paste a script into, on purpose: every usher page is served from one origin beside a form that takes email addresses, and a paste box would be a way to run a script on it. Up to six.

Your team

Give someone else a way in without handing over your own link. Each person gets their own — edit everything but invite anyone, or only look — for thirty days, in a form short enough to text. Remove anyone and their link stops that instant, without touching the others. Someone who can only look sees this whole console with Save gone and every control greyed; they can still copy and download.

Your own domain

chat.yourbusiness.com.au instead of useusher.com/u/…. Type the hostname and press Connect domain; the panel shows you the exact record to create at your registrar and tells you when it is live. Until it is verified it serves nothing — never someone else's page. Once it is live, your QR codes and your search listing point at it.

Your CRM

Your GoHighLevel location id and a private integration key. Self-verifying: the key is checked against the location it claims before it is stored, so you can only connect a location you actually hold the key for. Without this, your usher can talk but a captured lead has nowhere to go.

Tag to add in your CRM — added only to people who ticked the consent box, on top of the usual lead tags.

6 · Share

Your usher is live

Your link, and an embed snippet that resizes itself inside any page. See it now → after a save shows the version you just saved.

Taking a break

Tick Turn the conversation off for now and write what to say instead — "Back on the 8th. For anything urgent call 0400 000 000." Your page keeps working: offers, links, QR codes all carry on. Only the chat stops, so nobody is left waiting on a reply that is not coming. Untick to resume.

Who can see it

Only people with the link turns your page private. Everyone else gets a not-found — which does not even confirm the page exists. The link that opens it appears here; Make a new one stops every link you have already sent. It is not a password: anyone you send it to can pass it on.

Being found

Two plain switches: let search engines list this page, and let AI assistants read this page (publishes a short summary at /llms.txt so assistants answer about you accurately instead of guessing). Both on by default.

Where they came from

For each source label you print — van, invoice, yard-sign — a different opening line, and one offer pulled to the front. Pairs with the QR panel below: someone who scans the sticker on the van is met like someone who scanned the sticker on the van.

QR codes

A code for your page, or for any one offer, with a label for what it is printed on. Every scan is counted separately, so you find out which piece of print was worth reprinting. It is an SVG: it prints at 15mm on an invoice and 300mm on vinyl from the same file. An offer code goes through us on the way, so a scan counts exactly like a click.

Take everything with you

Five files, one click each, no ticket: your offers, your leads (read back out of your CRM, because we never kept a copy), your numbers, your page as one HTML file, and your settings — which the Start step can import into another usher.

What people are asking

The last thirty days, grouped by exact wording. Asked, and nothing matched is the list to work: each row has Answer this… — send them to an offer (the question becomes a jump word), put it under the greeting (a button), or we don't do that (a never-say line). Each one writes into the right field on the right step and takes you there; you review and save.

What it actually said

The conversations themselves, newest first, with the opening question and whether it reached anything. Click one to read it. Beside each reply: which offer it showed, whether it went blunt, whether it offered to email. Names and email addresses are never in these — if someone asked to be emailed, that went to your CRM and nowhere else.

How it's going

Conversations, offers shown and clicked, leads — overall and per offer — for today, the week, the month or the year. Underneath: visits by day, and where visitors came from, on what, and from where.

Rules worth knowing

• Save is live. There is nothing to publish and nothing to wait for, except the minute the ordinary address can take to catch up — use See it now.
• A hidden field is still saved. Every step is on the page whether you are looking at it or not. Switching an offer from Proof back to A link does not lose the proof lines you typed.
• An emptied box clears the value. Blank the price and the price is gone. The exception is the Look panel, where blank means keep what is set.
• Conversations are kept thirty days, anonymously, so you can read them. Names and emails are never in them.
• Your conversations are never used to train a model. Written down at useusher.com/terms.